

About Jessie Cruz
With over 12 years of experience in real estate, Jessie turned a weekend passion for the Florida Keys into a full-time career, founding Blackfin Real Estate Group to help others buy, sell, and invest in this island paradise. Her background in digital arts, film production, and marketing—including a bachelor’s degree from Full Sail University and a master’s in communication from the University of Miami—gives her a unique edge in the industry. Leveraging high-quality media and targeted marketing strategies, Jessie ensures every listing stands out in a competitive market, helping buyers and sellers achieve their real estate goals with confidence.
At Blackfin Real Estate Group, Jessie takes a data-driven, client-first approach to every transaction. She believes in tailored solutions, local expertise, and a results-focused strategy backed by recent sales data. Whether assisting buyers in finding their dream home, guiding sellers with a strategic marketing plan, or helping landlords maximize long-term rental opportunities, Jessie treats every client as a partner—working as a united team to achieve success. With deep knowledge of the Keys’ diverse properties and a passion for the boating and island lifestyle, she makes navigating the market seamless and rewarding.
Work Experience
2003 - 2006
2006 - 2013
2008-2010
2013
2013 - 2020
2020 - Present
2022
2022 - Present
Full Sail University
Earned a Bachelor’s in Film Production, gaining expertise in digital arts, media production, and storytelling.
Art Director & Producer
Led creative direction and media production, utilizing visual storytelling to engage audiences and drive impact.
University of Miami – Master’s in Communication
Further honed skills in media strategy, branding, and audience engagement.
Became a Licensed Realtor
Officially entered the real estate industry, blending media expertise with market knowledge.
Realtor at RE/MAX & Douglas Elliman
Gained extensive experience in high-end real estate, negotiation strategies, and luxury property marketing.
Lifestyle International Realty
Further developed expertise in real estate sales, leading to the creation of Blackfin Real Estate Group.
Founded Blackfin Real Estate Group
Turned a lifelong passion into a full-scale business, specializing in Florida Keys real estate for buyers, sellers, and landlords.
Launched Blackfin Real Estate Group on TikTok
Built a community of over 15,500 followers, accumulating over 3 million views with engaging Florida Keys real estate content.
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